{"id":2941,"date":"2017-01-15T13:10:34","date_gmt":"2017-01-15T12:10:34","guid":{"rendered":"http:\/\/meiobyte.com\/mb\/?p=2941"},"modified":"2017-01-15T13:11:13","modified_gmt":"2017-01-15T12:11:13","slug":"health-media-e-pioneira-no-uso-da-acessivel-no-marketing-medico","status":"publish","type":"post","link":"https:\/\/meiobyte.com\/mb\/health-media-e-pioneira-no-uso-da-acessivel-no-marketing-medico\/","title":{"rendered":"Health Media \u00e9 pioneira no uso da #acess\u00edvel no marketing m\u00e9dico"},"content":{"rendered":"<p style=\"text-align: justify;\">&#8220;<em><span style=\"color: #ff6600;\">A Health Media, ag\u00eancia focada em marketing digital para o segmento de sa\u00fade, implementou em dezembro de 2016 a <strong>#acess\u00edvel<\/strong> nas redes sociais do Hospital Moriah, um dos mais novos e modernos centros m\u00e9dico-cir\u00fargicos de alta complexidade do Brasil.<\/span><\/em>&#8220;<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/meiobyte.com\/mb\/wp-content\/uploads\/2017\/01\/healthcare-laptop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2942 alignleft\" src=\"http:\/\/meiobyte.com\/mb\/wp-content\/uploads\/2017\/01\/healthcare-laptop-300x218.jpg\" alt=\"healthcare-laptop\" width=\"300\" height=\"218\" srcset=\"https:\/\/meiobyte.com\/mb\/wp-content\/uploads\/2017\/01\/healthcare-laptop-300x218.jpg 300w, https:\/\/meiobyte.com\/mb\/wp-content\/uploads\/2017\/01\/healthcare-laptop.jpg 484w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>A iniciativa entre a ag\u00eancia e a institui\u00e7\u00e3o tem o intuito de disseminar e apoiar a inclus\u00e3o social. A primeira postagem acess\u00edvel aconteceu no dia 23 de agosto, com o tema hospitalidade, um dos pilares do hospital. Todos os posts, que passam a ser compat\u00edveis com as tecnologias de acessibilidade, ter\u00e3o a hashtag #MoriahAcess\u00edvel e ser\u00e3o publicados na p\u00e1gina do Hospital Moriah no Facebook.<\/p>\n<p style=\"text-align: justify;\"><!--more-->Alguns computadores e aparelhos m\u00f3veis (tablets, smartphones) j\u00e1 possuem fun\u00e7\u00f5es que auxiliam deficientes visuais, motores e auditivos a interagir com os conte\u00fados do ambiente virtual. Existem ferramentas que disponibilizam o conte\u00fado da tela em forma de \u00e1udio, e assim o usu\u00e1rio consegue assimilar o que est\u00e1 sendo exibido.<\/p>\n<p style=\"text-align: justify;\">\u201cFalamos sobre sintomas, preven\u00e7\u00e3o, tratamento de doen\u00e7as e tudo o que engloba o universo da informa\u00e7\u00e3o e presta\u00e7\u00e3o de servi\u00e7o \u00e0 sociedade. Com a iniciativa iremos incluir os deficientes visuais, que poder\u00e3o ouvir o post e interagir\u201d, destaca a Social Media da ag\u00eancia, Gabriela Dulon.<\/p>\n<p style=\"text-align: justify;\">A ABlab, ag\u00eancia de marketing digital e performance, j\u00e1 executa postagens acess\u00edveis no Facebook da multinacional do setor de benef\u00edcios Sodexo. A Health Media, \u00e9 um bra\u00e7o digital da ag\u00eancia focada no setor de sa\u00fade.<\/p>\n<p style=\"text-align: justify;\"><strong>Sobre a ABlab \u2013 Marketing de Performance<\/strong><\/p>\n<p style=\"text-align: justify;\">Fundada em 2015, a ABlab \u00e9 uma startup focada em performance no ambiente digital, inova\u00e7\u00e3o e solu\u00e7\u00f5es disruptivas. Fornece servi\u00e7os de SEO (Search Engine Optimization), Assessoria de Imprensa 2.0, Social Media, Otimiza\u00e7\u00e3o de Convers\u00e3o, Links Patrocinados e E-mail Marketing. Como principais clientes atende as contas de Citro\u00ebn, Sodexo, Ultragaz, Granberg, Eucatex e BASF, al\u00e9m de marcas dos segmentos de vestu\u00e1rio, automotivo, tecnologia, sa\u00fade, entre outros.<\/p>\n<p style=\"text-align: justify;\"><strong>Sobre o Hospital Moriah:<\/strong><\/p>\n<p style=\"text-align: justify;\">Hospital Moriah, localizado em Moema em S\u00e3o Paulo, \u00e9 um dos mais novos e modernos centros m\u00e9dicos-cir\u00fargicos de alta complexidade do Brasil, com a proposta de inovar a aten\u00e7\u00e3o \u00e0 sa\u00fade neste segmento. A estrutura compacta favorece o acolhimento e o atendimento humanizado e proporciona uma nova rela\u00e7\u00e3o entre pacientes, m\u00e9dicos, enfermeiros e profission ais da sa\u00fade, com recursos tecnol\u00f3gicos de \u00faltima gera\u00e7\u00e3o. A hotelaria de alto padr\u00e3o \u00e9 outro diferencial, planejada para que pacientes e seus familiares sintam-se confort\u00e1veis durante a estada no hospital.<\/p>\n<p><strong>Fonte: <span style=\"color: #ff6600;\">Rojas Comunica\u00e7\u00e3o<\/span><\/strong><\/p>\n<a href=\"http:\/\/www.facebook.com\/share.php?u=https%3A%2F%2Fmeiobyte.com%2Fmb%2Fhealth-media-e-pioneira-no-uso-da-acessivel-no-marketing-medico%2F&amp;t=Health%20Media%20%C3%A9%20pioneira%20no%20uso%20da%20%23acess%C3%ADvel%20no%20marketing%20m%C3%A9dico\" id=\"facebook_share_both_2941\" style=\"font-size:11px; line-height:13px; font-family:'lucida grande',tahoma,verdana,arial,sans-serif; text-decoration:none; padding:2px 0 0 20px; height:16px; background:url(http:\/\/b.static.ak.fbcdn.net\/images\/share\/facebook_share_icon.gif) no-repeat top left;\">Partilhe no Facebook<\/a>\n\t<script type=\"text\/javascript\">\n\t<!--\n\tvar button = document.getElementById('facebook_share_link_2941') || document.getElementById('facebook_share_icon_2941') || document.getElementById('facebook_share_both_2941') || document.getElementById('facebook_share_button_2941');\n\tif (button) {\n\t\tbutton.onclick = function(e) {\n\t\t\tvar url = this.href.replace(\/share\\.php\/, 'sharer.php');\n\t\t\twindow.open(url,'sharer','toolbar=0,status=0,width=626,height=436');\n\t\t\treturn false;\n\t\t}\n\t\n\t\tif (button.id === 'facebook_share_button_2941') {\n\t\t\tbutton.onmouseover = function(){\n\t\t\t\tthis.style.color='#fff';\n\t\t\t\tthis.style.borderColor = '#295582';\n\t\t\t\tthis.style.backgroundColor = '#3b5998';\n\t\t\t}\n\t\t\tbutton.onmouseout = function(){\n\t\t\t\tthis.style.color = '#3b5998';\n\t\t\t\tthis.style.borderColor = '#d8dfea';\n\t\t\t\tthis.style.backgroundColor = '#fff';\n\t\t\t}\n\t\t}\n\t}\n\t-->\n\t<\/script>\n\t<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>&#8220;A Health Media, ag\u00eancia focada em marketing digital para o segmento de sa\u00fade, implementou em dezembro de 2016 a #acess\u00edvel nas redes sociais do Hospital Moriah, um dos mais novos e modernos centros m\u00e9dico-cir\u00fargicos de alta complexidade do Brasil.&#8220; A iniciativa entre a ag\u00eancia e a institui\u00e7\u00e3o tem o intuito de disseminar e apoiar a [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n<a href=\"http:\/\/www.facebook.com\/share.php?u=https%3A%2F%2Fmeiobyte.com%2Fmb%2Fhealth-media-e-pioneira-no-uso-da-acessivel-no-marketing-medico%2F&amp;t=Health%20Media%20%C3%A9%20pioneira%20no%20uso%20da%20%23acess%C3%ADvel%20no%20marketing%20m%C3%A9dico\" id=\"facebook_share_both_2941\" style=\"font-size:11px; line-height:13px; font-family:'lucida grande',tahoma,verdana,arial,sans-serif; text-decoration:none; padding:2px 0 0 20px; height:16px; background:url(http:\/\/b.static.ak.fbcdn.net\/images\/share\/facebook_share_icon.gif) no-repeat top left;\">Partilhe no Facebook<\/a>\n\t<script type=\"text\/javascript\">\n\t<!--\n\tvar button = document.getElementById('facebook_share_link_2941') || document.getElementById('facebook_share_icon_2941') || document.getElementById('facebook_share_both_2941') || document.getElementById('facebook_share_button_2941');\n\tif (button) {\n\t\tbutton.onclick = function(e) {\n\t\t\tvar url = this.href.replace(\/share\\.php\/, 'sharer.php');\n\t\t\twindow.open(url,'sharer','toolbar=0,status=0,width=626,height=436');\n\t\t\treturn false;\n\t\t}\n\t\n\t\tif (button.id === 'facebook_share_button_2941') {\n\t\t\tbutton.onmouseover = function(){\n\t\t\t\tthis.style.color='#fff';\n\t\t\t\tthis.style.borderColor = '#295582';\n\t\t\t\tthis.style.backgroundColor = '#3b5998';\n\t\t\t}\n\t\t\tbutton.onmouseout = function(){\n\t\t\t\tthis.style.color = '#3b5998';\n\t\t\t\tthis.style.borderColor = '#d8dfea';\n\t\t\t\tthis.style.backgroundColor = '#fff';\n\t\t\t}\n\t\t}\n\t}\n\t-->\n\t<\/script>\n\t","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,1],"tags":[],"class_list":["post-2941","post","type-post","status-publish","format-standard","hentry","category-rojas-comunicacao","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/meiobyte.com\/mb\/wp-json\/wp\/v2\/posts\/2941"}],"collection":[{"href":"https:\/\/meiobyte.com\/mb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meiobyte.com\/mb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meiobyte.com\/mb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meiobyte.com\/mb\/wp-json\/wp\/v2\/comments?post=2941"}],"version-history":[{"count":2,"href":"https:\/\/meiobyte.com\/mb\/wp-json\/wp\/v2\/posts\/2941\/revisions"}],"predecessor-version":[{"id":2944,"href":"https:\/\/meiobyte.com\/mb\/wp-json\/wp\/v2\/posts\/2941\/revisions\/2944"}],"wp:attachment":[{"href":"https:\/\/meiobyte.com\/mb\/wp-json\/wp\/v2\/media?parent=2941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meiobyte.com\/mb\/wp-json\/wp\/v2\/categories?post=2941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meiobyte.com\/mb\/wp-json\/wp\/v2\/tags?post=2941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}